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Department of Computing, Data, & Mathematical Sciences

Data Analytics

Group project around data analytics
Department of Computing, Data, & Mathematical Sciences

Data Analytics


  • Bachelor of Science
  • Undergraduate

125 credits

required for program

PSEO/Early college online classes

125 credits

125 credits

required for program

PSEO/Early college online classes

The data analytics program teaches you to research and analyze large amounts of data forecast business strategy success rates, find correlations, and identify trends. You can use information to find new opportunities, maximize profitability, and optimize resources. This degree lays the foundation for you to work in finance and technology.

This degree might be for you if you

  • have strong math skills
  • enjoy analyzing information and solving problems
  • love finding patterns and using logic
  • are interested in a career that offers the flexibility to work in a variety of fields

Why study data analytics at Northwestern?

The Twin Cities has 16 Fortune 500 headquarters including 3M, Best Buy, General Mills, and Medtronic! Our professors and alumni have many connections to these large corporations. Students visit companies and learn from the field experts.

Northwestern's small classes allow students to engage with faculty. We know our students on a personal level and want to come alongside data analytics students.

Northwestern also requires you to have internships in your field before graduating to equip you for your career. Students take advantage of internship opportunities in Minnesota’s thriving business industries. More than 60% of internships resulted in job offers.

What will I learn?

You will develop strong communication and analytical skills and manage large data sets to solve critical business problems.

There’s a huge shift taking place; companies have a lot of data that is not getting used. The next generation of business leaders need to know how to mine and use data to inform key business decisions.
Jon Nykanen
Faculty | Assistant Professor

Careers in business data analytics

There are a variety of career and academic pathways that begin with a degree in data analytics.

What types of work are related to this degree?

  • Data Collection/Data Mining
  • Information Technology
  • Data Analysis
  • Decision Analysis and Modeling
  • Predictive Analytics
  • Customer Loyalty and Selection Programs
  • Marketing Strategy Development
  • Fraud Detection
  • Applied Statistics
  • Process Optimization
  • Operations Research/Management
  • Manufacturing Design
  • Supply Chain Management

Who employs people with this degree?

  • Software and technology
  • Telecommunications
  • Financial services and banking
  • Insurance
  • Manufacturing/Consumer products
  • Transportation
  • Consulting
  • Entertainment
  • Hospitality
  • Healthcare
  • Government/Public sector
  • Nonprofit organizations
View Career Guide
91%
%}

of data analytics students find employment in their field

99%

of seniors are able to discuss their major through a biblical worldview

60%

of internships result in job offers

Preparing for a Career

College graduation rates continue to increase each year making competition for jobs even greater. Set yourself apart from the crowd with the following strategies for getting started, networking, and gaining experience.

Strategies for success:

  • Gain relevant experience through an internship in an industry of interest.
  • Learn relevant software or tools such as Apache Hadoop, SQL, and SPSS. Earn industry certifications, e.g. SAS and Google
  • Develop excellent information technology, database management, and programming skills.
  • Learn to work effectively on interdisciplinary teams and how to communicate data intensive information to colleagues.
  • Conduct informational interviews with professionals to learn about various industries or functional areas because business analytics professionals can fit into a wide array of positions.
  • Get involved in campus organizations and seek leadership roles.

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