An introductory study of how to start a small business. Students examine their readiness to start a business, survey the legal issues facing a start-up and examine the various approaches to business formation. Students apply the topics of marketing research and marketing mix, finance, and operations to the formulation of a comprehensive business plan, market and finance assessment.

Students continue the analysis of financial statements and exploration of present value topics. Corporate debt and equity financing, investments, risk, breakeven analysis, and budgeting are explored. Emphasis is placed on analysis of financial decision alternatives, including risk and opportunity, as important to financial structure and overall financial policy.

An introductory course covering the basic theory and practice of management, including planning, organizing, controlling, motivating and leading. Case analyses and presentations are required.

A study of fundamental accounting principles, financial statements, and the analysis and reporting of business transactions.

The structure, function and behavior of marketing systems are discussed. Emphasis is placed on the impact of social and economics environment and on the process of the decision-making aspect of marketing.