required for program
Students in Public Relations program develop the skills to build goodwill for a business or organization’s stakeholders and audience. Students conduct market research, analyze audiences, think strategically, and identify publicity opportunities. Through real-world service-learning projects; informational interviews; and internships, students start growing their professional network.
We offer intense, hands-on, service-learning aspects in our public relations coursework. Experienced professors will encourage you to get involved in the many public events on campus and off campus.
With campus so close to downtown Minneapolis and St. Paul, students can take advantage of opportunities in Minnesota’s thriving public relations industries. We partner with Twin Cities companies to offer internships for you to gain real-world experience.
Unlike larger schools where your professor may not even know your name, our professors can get to know you on a personal level. They individually advise you for your personal path to success.
Life after graduation took me on a route I never would have expected... The Lord opened a door for me to work at the church I grew up attending. I found that God has given me a heart for students, which I would’ve never realized unless I took that job. It was a perfect fit for that season of life. I took a position within the church as the project manager in the communications department. I am so excited to continue to use what I studied at UNW and to still get to work with students, just in a different role.
There were a few key experiences I drew from my time at UNW to get this opportunity. Working in Event Services as a Head Event Assistant opened new doors for me and helped me realize my passion for planning. Through this job (and networking within the UNW community!), I had the privilege of traveling to Texas to work a Pulse event in 2018 with one of their partner organizations. This allowed me to get a behind the scenes look at Pulse and meet some of the people I now work alongside.
I appreciate how the faculty in the Communication Department helped me fall in love with the realms of public relations, communication and media. The homework assigned became my job today. I wrote lots of feature articles and delved into AP style during my time in the Communication Department and now I'm a journalist doing mostly feature writing all in AP style. More than anything, I think my time in the Communication Department taught me to think like a public relations professional, something that helps me work and interact effectively wherever I go.
During my time at UNW and being a part of the Communication Department I gained more than just knowledge for my career. I gained a confidence, an eagerness to learn and grow, and a passion to help people connect. Being in my dream role only a couple years out of college, doing what I love, was built on the foundation of classes, relationships, and opportunities I received at the MEL.
I loved going to Northwestern because of the strong sense of community. The Communication Department stands out for its knowledgeable professors and practical coursework. They equipped me with the skills needed to succeed professionally, fostering critical thinking and effective communication that I use in my day-to-day job.
You will develop an international mindset and establish strong written and verbal communication skills.