University of Northwestern — St. Paul (UNW) acknowledges that social media may be used to further the university’s mission by providing channels of interaction and engagement between the organization and its students, parents, alumni, employees, fans, listeners, the surrounding community, and prospective constituents.
This policy supersedes any individual departmental policies but individual departmental policies also need to be followed by constituents within the enforcing department. All departmental social media policies should be sent for review by the Marketing department (firstname.lastname@example.org) and include a link to this UNW Social Media Policy.
The purpose of this policy is to support the use of social media by members of the organization while ensuring that their usage aligns with UNW’s branding and employment policies, as well as the organization’s core documents (i.e., Declaration of Christian Community, Doctrinal Statement). In addition, this provides protection to the reputation of both UNW and that of its community members.