126 credits
required for program
- Minor Available
- PSEO/Early college online classes
With a marketing degree, you'll be equipped for careers in management, sales, public relations, advertising, promotional design, or marketing research.
Marketing may be the right degree for you if you
- are creative
- want to work hard
- enjoy collaborating with a team
Why study marketing at Northwestern?
Our small classes enable faculty to engage with you. With this personal attention, they’ll pass on insights for career, faith, and life.
With campus so close to Minneapolis and St. Paul, students can take advantage of opportunities in Minnesota’s thriving business and marketing industries. Many business classes visit and have guest speakers from local corporations to learn about a variety of organizations.
All business students complete an internship that will equip you with real-world experience. More than 60% of our student’s internships have resulted in job offers.
You have the option to add a graduate degree to your experience at Northwestern by enrolling in the Bachelors/Accelerated Master’s degree plan.
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What degree concentrations are offered in Marketing?
Students will complete 10 credits specific to Analytics.
- Introduction to Data Analysis
- Principles of Data Analytics
- Business and Economics Forecasting
Students will complete 8 credits specific to Communication.
- Business Communication
- Advanced Organizational Communication
- Web Content Strategy
Students will complete 8 credits specific to Graphic Design.
- Intro to Layout
- Intro to Graphic Design
Students will complete 11–12 credits specific to Media Production.
- Audio Production
- Video Production
- Story Structure
- Public Relations Workshop
While I enjoyed the rigor and resources of [a secular school], something was missing. As I spent more time on campus, I realized that my relationship with God was suffering and I was focused on my own selfish goals. My heart was yearning for a deeper, faith-based community. I knew that I was not in the right place, and I felt God calling me to do something radical – to give up the scholarships and the prestigious program and to transfer somewhere where my faith could be bolstered.
In everything from the hands-on marketing and business experiences to a professor getting me my first internship, UNW felt like a trial run for the real world – with a safety net. Many of our professors went off book and instead had us working through projects and situations that mimicked what it has actually been like to work in marketing.
Careers in marketing
There are a variety of career and academic pathways that begin with a degree in marketing.
What types of work are related to this degree?
- Market research or analysis
- Marketing specialist
- Advertising or sales professional
- Brand management
- Buyer
- Customer relations manager
- Entrepreneur
- Event planner
- Consulting
- Product planner or merchandiser
- Public relations
- Promotions manager
- Store manager
- Consumer behavior research
- E-commerce
- Integrated marketing communication
What will I learn?
You will learn how to strategize, gain interpersonal communication skills, and learn to work in a team environment.
MKT 3188
Advertising and Promotion
Analysis of the role of advertising and sales promotion in marketing. Subject areas treated include advertising strategy, agencies, media and consumer motivation.
MKT 3186
Consumer Behavior
This course acquaints the student with the basic dynamics of consumer behavior and analytical techniques used in marketing to study consumer behavior. Consumer behavior examines influences upon consumer decision-making while marketing research relates to methods used to explore, examine and evaluate existing market opportunities.
MKT 3165
Digital Marketing
This course focuses on the application of marketing principles to E-Commerce including B2B, B2C, the use of Social Media and how they provide business with a global outreach. Additional topics include: Internet Security, Social, Ethical and Political issues. It is a hands-on course. Students will work individually and in groups.
MGT 2271
Management
This introductory course surveys the essential theories of business management and their application to maximize workforce performance. Topics investigated include general management responsibilities such as organizational planning, utilizing metrics, and motivating work teams.
MKT 1085
Principles of Marketing
The structure, function and behavior of marketing systems are discussed. Emphasis is placed on the impact of social and economics environment and on the process of the decision-making aspect of marketing.
Still have questions about this program or how to apply?
Our team is ready with answers!
Discover the School of Business
Professors at Northwestern are focused on their students first. Our faculty include experts in their respective fields who want to help you grow in your faith while you earn your degree.
