Minor Available
126 credits
126 credits
required for program
Minor Available
PSEO/Early college online classes
School of Business
Marketing
School of Business
Marketing
- Bachelor of Science
- Undergraduate
Learn how to develop successful marketing strategies using brand management, social media, and product strategy plus customer and industry knowledge. The marketing program is designed to prepare you for careers in marketing management, product or brand management, sales, public relations, advertising, promotion, and marketing research.
91%
of marketing students found employment
96%
of seniors feel prepared to integrate their faith with their academic field
94%
of Northwestern marketing graduates felt professionally prepared for their jobs
Why study marketing at Northwestern?
You have the option to add a Master of Business Administration (MBA) degree to your experience at Northwestern by enrolling in the dual business administration degree plan.
We require you to complete an internship that will equip you with real-world experience. Many of our students have interned with large corporations like Wells Fargo and Ameriprise Financial.
Our business classes regularly visit local corporations within the Twin Cities to experience a variety of business organizations—Fortune 500 companies, entrepreneurial start-ups, and non-profits.
With campus so close to downtown Minneapolis and St. Paul, students can take advantage of opportunities in Minnesota’s thriving business and marketing industries.
Our small classes enable faculty to personally engage with you and pass on insights for career, faith, and life.
If you are creative, ambitious, and enjoy collaborating with a team, this might be the right degree for you.
What will you learn?
You will gain interpersonal communication skills and learn to work with others in a team environment.
Some classes include:
- Sales and Sales Management
- Consumer Behavior and Research
- Advertising and Promotion
- Managerial Marketing
- Management
UNW was a catalyst for my academic and spiritual development. The classroom experience simply provides a framework for the relationships you develop outside the classroom, which leads to discussions of challenging ideas, prayer, and sometimes just laughter. I have integrated this into my career by operating everyday with purpose and humility—seeking excellence and the continued development of myself and my team.
Careers in marketing
There are a variety of career and academic pathways that begin with a degree in marketing.
Discover CareersRelated Programs
Meet your professors
Professors at Northwestern are focused on their students first. Our faculty include experts in their respective fields who want to help you grow in your faith while you earn your degree.
Meet the entire department
John C. Donaldson III, M.B.A.
Assistant Professor of Business
John has 25 years of marketing and strategic planning experience as a senior executive working with Fortune...