Coronavirus Updates and Information

Learn More

Learn More
School of Business

Marketing

Course Catalog Request Info
Marketing students collaborating
School of Business

Marketing

  • Bachelor of Science
  • Undergraduate

126 credits

required for program

Minor Available

PSEO/Early college online classes

Course Catalog Request Info

126 credits

126 credits

required for program

Minor Available

PSEO/Early college online classes

Course Catalog Request Info

Learn how to develop successful marketing strategies using brand management, social media, and product strategy plus customer and industry knowledge. The marketing program is designed to prepare you for careers in marketing management, product or brand management, sales, public relations, advertising, promotion, and marketing research.

91%

of marketing students found employment

96%

of seniors feel prepared to integrate their faith with their academic field

94%

of Northwestern marketing graduates felt professionally prepared for their jobs

Why study marketing at Northwestern?

You have the option to add a Master of Business Administration (MBA) degree to your experience at Northwestern by enrolling in the dual business administration degree plan.

We require you to complete an internship that will equip you with real-world experience. Many of our students have interned with large corporations like Wells Fargo and Ameriprise Financial.

Our business classes regularly visit local corporations within the Twin Cities to experience a variety of business organizations—Fortune 500 companies, entrepreneurial start-ups, and non-profits.

With campus so close to downtown Minneapolis and St. Paul, students can take advantage of opportunities in Minnesota’s thriving business and marketing industries.

Our small classes enable faculty to personally engage with you and pass on insights for career, faith, and life.

If you are creative, ambitious, and enjoy collaborating with a team, this might be the right degree for you.

What will you learn?

You will gain interpersonal communication skills and learn to work with others in a team environment.

Some classes include:

  • Sales and Sales Management
  • Consumer Behavior and Research
  • Advertising and Promotion
  • Managerial Marketing
  • Management
View Course Catalog
UNW was a catalyst for my academic and spiritual development. The classroom experience simply provides a framework for the relationships you develop outside the classroom, which leads to discussions of challenging ideas, prayer, and sometimes just laughter. I have integrated this into my career by operating everyday with purpose and humility—seeking excellence and the continued development of myself and my team.
Anna

Careers in marketing

There are a variety of career and academic pathways that begin with a degree in marketing.

Discover Careers

Related Programs

These graduate degrees will further prepare you for leadership.

Business Administration
Organizational Leadership
Human Services

PSEO online classes: ACC 2101, ACC 2102, ECO 2201, ECO 2202, MKT 1086, MAT 2055

Meet your professors

Professors at Northwestern are focused on their students first. Our faculty include experts in their respective fields who want to help you grow in your faith while you earn your degree.


Meet the entire department
Contact Information

School of Business

Riley Hall, R1315
3003 Snelling Avenue North
St. Paul, MN 55113

651-631-5118

schoolofbusiness@unwsp.edu

Become a Student

Apply

Visit Campus

Schedule

Contact Us

Connect
Array ( [0] => craft\elements\Entry Object ( [sectionId] => 38 [typeId] => 47 [authorId] => 10929 [postDate] => DateTime Object ( [date] => 2020-07-09 00:00:00.000000 [timezone_type] => 3 [timezone] => America/Chicago ) [expiryDate] => [newParentId] => [revisionCreatorId] => [revisionNotes] => [deletedWithEntryType] => [_author:craft\elements\Entry:private] => [_hasNewParent:craft\elements\Entry:private] => [_fieldsByHandle:craft\base\Element:private] => [_fieldParamNamePrefix:craft\base\Element:private] => [_normalizedFieldValues:craft\base\Element:private] => [_nextElement:craft\base\Element:private] => [_prevElement:craft\base\Element:private] => [_parent:craft\base\Element:private] => [_prevSibling:craft\base\Element:private] => [_nextSibling:craft\base\Element:private] => [_eagerLoadedElements:craft\base\Element:private] => [_errors:yii\base\Model:private] => [_validators:yii\base\Model:private] => [_scenario:yii\base\Model:private] => default [_events:yii\base\Component:private] => Array ( ) [_eventWildcards:yii\base\Component:private] => Array ( ) [_behaviors:yii\base\Component:private] => Array ( [customFields] => craft\behaviors\ContentBehavior Object ( [abstract] => [addressLine1] => [addressLine2] => [alignItems] => [areasOfExpertise] => [articleCategories] => [articleTags] => [aspectRatio] => [backgroundImage] => [backgroundVideoFallbackImage] => [backgroundVideomp4] => [backgroundVideoWebm] => [bioAcademyOfMusicInstructorTitle] => [bioAcademyOfMusicInstruments] => [bioCredentials] => [bioDegrees] => [bioFirstName] => [bioImage] => [bioImageDefault] => [bioIsInAcademyOfMusic] => 0 [bioLastName] => [bioSchoolOfMusicSeasonAvailability] => [bioStatus] => 0 [bioType] => [bioTypes] => [body] =>

We look forward to welcoming you back to Northwestern as we plan to resume on-campus, in-person classes for the fall 2020 semester.

[border] => [bottomMargin] => [breadcrumbParent] => [byline] => [carouselEntry] => [carouselImages] => [city] => [committee] => [contactBlock] => [contentComponents] => [ctaContent] => [ctaGroup] => [ctaIcon] => [ctaLink] => [ctaLinkLabel] => [ctaOverride] => [ctaSection] => disabled [ctaSelect] => [customCode] => [customTemplate] => [customTitle] => [customUri] => [customUrl] => [datapointDescription] => [datapoints] => [datapointValue] => [degreeContact] => [degreeCourseCatalogPdf] => [degreeCredits] => [degreeGradStudies] => [degreeGradStudiesContent] => [degreeIsAvailableAsMinor] => 0 [degreeLocationContactInformation] => [degreePathPdf] => [degreePseoEarlyCollegeEntries] => [degreePseoEc] => 0 [degreePseoEcContent] => [degreeRelatedGradCertificates] => [degreeRelatedMinors] => [degreeRelatedMinorsContent] => [degreeSimilarMajors] => [degreeSimilarMajorsContent] => [degreeSubjectCategories] => [degreeType] => [degreeVenue] => [degreeWhatCanYouDo] => [delivery] => [department] => [departmentBuildingName] => [departmentEmailAddress] => [departmentOfficeNumber] => [departments] => [departmentsType] => academic [description] => [destination] => [displayName] => [displayText] => [email] => [embedCode] => [endDate] => [endTime] => [entries] => [eventPrice] => [eventTimesString] => [eventType] => [facultyBios] => [featuredArticle] => [featuredBio] => [featuredEntries] => [featuredEntry] => [featuredImage] => [featuredQuote] => [fieldsOfExpertise] => [filterIcon] => [footerNavigationColumn] => left [format] => [formSelector] => [gallery] => [generalEmailAddress] => [gradYear] => [gridWidth] => [hasBackground] => [hasBorderBottom] => [hasBorderTop] => [hasContainer] => [hasSectionGradient] => [hasWatermark] => [heading] => [heroHasContainer] => 0 [heroHeaderText] => [heroImage] => [heroStyle] => defaultFullWidthImageHero [heroTheme] => layer_noTheme [image] => [imageAltText] => [imageAsset] => [imageAttribution] => [imageCaption] => [imageDescription] => [images] => [imageTitle] => [importId] => [includeInDirectory] => 0 [inquiryForm] => [instagramUsername] => [isAOM] => [isDepartmentPage] => 0 [isExpert] => 0 [isHeadingOnly] => 0 [isPrimarySponsor] => [isPublic] => 0 [jobTitle] => [justifyContent] => [label] => [layerPadding] => [leadIn] => [location] => [locationAccessibility] => [locationCarousel] => [locationDirections] => [locationGoogleMap] => [locationGoogleMapOverride] => [locationHours] => [locationParent] => [locationParking] => [locations] => [locationsRelatedContent] => [locationType] => [meetTheDepartmentOverrideLink] => [meetYourProfessorsContent] => [metaDescription] => [metaKeywords] => [navigationLinks] => [navRelatedEntries] => [notesAndDocumentation] => [numberOfColumnsLargeBreakpoint] => [numberOfMobileColumns] => [openInNewTab] => 0 [organizerBlurb] => [organizerLogo] => [pageHasHero] => 0 [phoneNumber] => [popupCtaLink] => [popupCtaText] => [popupEndDate] => [popupExpiration] => 7 [popupImage] => [popupImagePlacement] => modal_image_top [popupScrollPercent] => 0 [popupSecondaryCtaLink] => [popupSecondaryCtaText] => [popupStartDate] => [popupTheme] => section_purple_texture [popupType] => entry [position] => [postalCode] => [postsToDisplay] => [primaryLink] => [programCardLabelOverride] => [programLevel] => [programOverrideSlug] => [quoteBio] => [quoteEntry] => [quoteText] => [relatedAssets] => [relatedAssociatesAndCertificates] => [relatedBio] => [relatedContent] => [relatedQuote] => [relatedStoriesAndProfiles] => [relatedStory] => [roomNumber] => [searchResultsKeywords] => [secondaryLink] => [sectionLimiter] => [seoMetaOverrides] => [seoOverrides] => [socialFacebookHandle] => [socialFacebookUrl] => [socialInstagramUrl] => [socialLinkedInHandle] => [socialLinkedInUrl] => [socialSharingOptions] => [socialTwitterHandle] => [socialTwitterUrl] => [socialYoutubeUrl] => [sponsorGrid] => [sponsorLink] => [sponsorLogo] => [startDate] => [startTime] => [state] => [statistic] => [storyEntry] => [style] => [subDestinations] => [subtitle] => [systemMessage] => [targetedEngagements] => [text] => [theme] => [thumbnailLinks] => [timedPopupValue] => 30 [titleOverride] => [triggerUrl] => / [unwspGoogleMapLink] => [unwspPhoneNumber] => [unwspPhysicalAddress] => [unwspTollFreePhoneNumber] => [useBackgroundVideo] => [useCc] => 0 [_customFieldValues:craft\behaviors\ContentBehavior:private] => Array ( ) [owner] => craft\elements\Entry Object *RECURSION* ) ) [id] => 65145 [tempId] => [uid] => a0709f21-1a88-444d-af17-c6cb7eb8120e [fieldLayoutId] => 1962 [structureId] => [contentId] => 25494 [enabled] => 1 [archived] => 0 [siteId] => 1 [enabledForSite] => 1 [title] => Fall Return to Campus [slug] => fall-return-to-campus [uri] => [dateCreated] => DateTime Object ( [date] => 2020-07-09 12:35:02.000000 [timezone_type] => 3 [timezone] => America/Chicago ) [dateUpdated] => DateTime Object ( [date] => 2020-07-09 14:35:54.000000 [timezone_type] => 3 [timezone] => America/Chicago ) [root] => [lft] => [rgt] => [level] => [searchScore] => [trashed] => [awaitingFieldValues] => [propagating] => [resaving] => [duplicateOf] => ) )