Analysis of the role of advertising and sales promotion in marketing. Subject areas treated include advertising strategy, agencies, media and consumer motivation.

An understanding of personal and corporate integrity from a biblical perspective and resolving ethical dilemmas is emphasized. A comprehensive case analysis is required.

A study of contracts and sales as the basic laws affecting business transactions. Also, law of principal and agency relationships.

An introductory course covering the basic theory and practice of management, including planning, organizing, controlling, motivating and leading. Case analyses and presentations are required.

The structure, function and behavior of marketing systems are discussed. Emphasis is placed on the impact of social and economics environment and on the process of the decision-making aspect of marketing.

An introduction to the best practices, key competencies, strategies, and techniques of exceptional leadership. Students will explore various models and frameworks related to leading both themselves and others, in conjunction with exploration of personal identity and purpose presented through the Christ-centered model of servant leadership. Students will apply learnings in this course to define their unique Personal Leadership Blueprint, through reflection of their values, beliefs, passions, and calling.