Explore a Marketing Degree at… | University of Northwestern, St. Paul
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School of Business

Marketing

student sitting in Totino
School of Business

Marketing


  • Bachelor of Science
  • Undergraduate

126 credits

required for program

Minor Available

PSEO/Early college online classes

126 credits

126 credits

required for program

Minor Available

PSEO/Early college online classes

With a marketing degree, you'll be equipped for careers in management, sales, public relations, advertising, promotional design, or marketing research.

Marketing may be the right degree for you if you

  • are creative
  • want to work hard
  • enjoy collaborating with a team

Why study marketing at Northwestern?

Our small classes enable faculty to engage with you. With this personal attention, they'll pass on insights for career, faith, and life.

With campus so close to Minneapolis and St. Paul, students can take advantage of opportunities in Minnesota’s thriving business and marketing industries. Many business classes visit and have guest speakers from local corporations to learn about a variety of organizations.

All business students complete an internship that will equip you with real-world experience. More than 60% of our student's internships have resulted in job offers.

You have the option to add a graduate degree to your experience at Northwestern by enrolling in the Bachelors/Accelerated Master's degree plan.

What degree concentrations are offered in Marketing?

What will I learn?

You will learn how to strategize, gain interpersonal communication skills, and learn to work in a team environment.

91%

of marketing students found employment

96%

of seniors feel prepared to integrate their faith with their academic field

94%

of Northwestern marketing graduates felt professionally prepared for their jobs

Careers in marketing

There are a variety of career and academic pathways that begin with a degree in marketing.

What types of work are related to this degree?

  • Market research or analysis
  • Marketing specialist
  • Advertising or sales professional
  • Brand management
  • Buyer
  • Customer relations manager
  • Entrepreneur
  • Event planner
  • Consulting
  • Product planner or merchandiser
  • Public relations
  • Promotions manager
  • Store manager
  • Consumer behavior research
  • E-commerce
  • Integrated marketing communication

Who employs people with this degree?

  • Large, medium & small businesses
  • Department stores/retail establishments
  • Travel, tourism & hospitality businesses
  • Sports and entertainment industries
  • All service industries: banks, financial institutions, health care organizations
  • Non-profit organizations
  • Educational organizations
  • Ministries and para-church organizations
  • Internet based companies
  • Every business needs marketing!

Strategies for success:

  • Many entry-level positions for marketing majors involve some sort of sales. After gaining more experience, professionals can move into marketing management positions.
  • Marketing is good preparation for graduate study in business. An MBA can open greater opportunities, particularly in the areas of brand management and market research.
  • Many marketing majors seek positions in advertising, public relations, sport management, and entertainment. Such positions are often difficult to obtain and require breaking in at the bottom level. Seek internships or other relevant experiences in these fields, even if unpaid.
  • Gain as much relevant experience as possible through internships or summer and part-time jobs.
  • Join the American Marketing Association student chapter and seek leadership roles.
View Career Guide

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