Explore a Marketing Degree at… | University of Northwestern, St. Paul
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School of Business


Marketing students collaborating
School of Business


  • Bachelor of Science
  • Undergraduate

126 credits

required for program

Minor Available

PSEO/Early college online classes

126 credits

126 credits

required for program

Minor Available

PSEO/Early college online classes

Learn how to develop successful marketing strategies using brand management, social media, and product strategy plus customer and industry knowledge. The marketing program is designed to prepare you for careers in marketing management, product or brand management, sales, public relations, advertising, promotion, and marketing research.

Why study marketing at Northwestern?

You have the option to add a Master of Business Administration (MBA) degree to your experience at Northwestern by enrolling in the dual business administration degree plan.

We require you to complete an internship that will equip you with real-world experience. Many of our students have interned with large corporations like Wells Fargo and Ameriprise Financial.

Our business classes regularly visit local corporations within the Twin Cities to experience a variety of business organizations—Fortune 500 companies, entrepreneurial start-ups, and non-profits.

With campus so close to downtown Minneapolis and St. Paul, students can take advantage of opportunities in Minnesota’s thriving business and marketing industries.

Our small classes enable faculty to personally engage with you and pass on insights for career, faith, and life.

If you are creative, ambitious, and enjoy collaborating with a team, this might be the right degree for you.

What degree concentrations are offered in Marketing?

What will you learn?

You will gain interpersonal communication skills and learn to work with others in a team environment.

Some classes include:

  • Sales and Sales Management
  • Consumer Behavior and Research
  • Advertising and Promotion
  • Managerial Marketing
  • Management

Careers in marketing

There are a variety of career and academic pathways that begin with a degree in marketing.

What types of work are related to this degree?

  • Market research or analysis
  • Marketing specialist
  • Advertising or sales professional
  • Brand management
  • Buyer
  • Customer relations manager
  • Entrepreneur
  • Event planner
  • Consulting
  • Product planner or merchandiser
  • Public relations
  • Promotions manager
  • Store manager
  • Consumer behavior research
  • E-commerce
  • Integrated marketing communication

Who employs people with this degree?

  • Large, medium & small businesses
  • Department stores/retail establishments
  • Travel, tourism & hospitality businesses
  • Sports and entertainment industries
  • All service industries: banks, financial institutions, health care organizations
  • Non-profit organizations
  • Educational organizations
  • Ministries and para-church organizations
  • Internet based companies
  • Every business needs marketing!
View Career Guide

of marketing students found employment


of seniors feel prepared to integrate their faith with their academic field


of Northwestern marketing graduates felt professionally prepared for their jobs

Preparing for a Career

College graduation rates continue to increase each year making competition for jobs even greater. Set yourself apart from the crowd with the following strategies for getting started, networking, and gaining experience.

Strategies for success:

  • Many entry-level positions for marketing majors involve some sort of sales. After gaining more experience, professionals can move into marketing management positions.
  • Marketing is good preparation for graduate study in business. An MBA can open greater opportunities, particularly in the areas of brand management and market research.
  • Many marketing majors seek positions in advertising, public relations, sport management, and entertainment. Such positions are often difficult to obtain and require breaking in at the bottom level. Seek internships or other relevant experiences in these fields, even if unpaid.
  • Gain as much relevant experience as possible through internships or summer and part-time jobs.
  • Join the American Marketing Association student chapter and seek leadership roles.

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