Explore a Marketing Degree at… | University of Northwestern, St. Paul
UNW Response to Covid-19
School of Business


Marketing students collaborating
School of Business


  • Bachelor of Science
  • Undergraduate

126 credits

required for program

Minor Available

PSEO/Early college online classes

126 credits

126 credits

required for program

Minor Available

PSEO/Early college online classes

Learn how to develop successful marketing strategies using brand management, social media, and product strategy plus customer and industry knowledge. The marketing program is designed to prepare you for careers in marketing management, product or brand management, sales, public relations, advertising, promotion, and marketing research.


of marketing students found employment


of seniors feel prepared to integrate their faith with their academic field


of Northwestern marketing graduates felt professionally prepared for their jobs

Why study marketing at Northwestern?

You have the option to add a Master of Business Administration (MBA) degree to your experience at Northwestern by enrolling in the dual business administration degree plan.

We require you to complete an internship that will equip you with real-world experience. Many of our students have interned with large corporations like Wells Fargo and Ameriprise Financial.

Our business classes regularly visit local corporations within the Twin Cities to experience a variety of business organizations—Fortune 500 companies, entrepreneurial start-ups, and non-profits.

With campus so close to downtown Minneapolis and St. Paul, students can take advantage of opportunities in Minnesota’s thriving business and marketing industries.

Our small classes enable faculty to personally engage with you and pass on insights for career, faith, and life.

If you are creative, ambitious, and enjoy collaborating with a team, this might be the right degree for you.

What will you learn?

You will gain interpersonal communication skills and learn to work with others in a team environment.

Some classes include:

  • Sales and Sales Management
  • Consumer Behavior and Research
  • Advertising and Promotion
  • Managerial Marketing
  • Management
View Course Catalog
UNW was a catalyst for my academic and spiritual development. The classroom experience simply provides a framework for the relationships you develop outside the classroom, which leads to discussions of challenging ideas, prayer, and sometimes just laughter. I have integrated this into my career by operating everyday with purpose and humility—seeking excellence and the continued development of myself and my team.

Careers in marketing

There are a variety of career and academic pathways that begin with a degree in marketing.

Discover Careers

Related Programs

Meet your professors

Professors at Northwestern are focused on their students first. Our faculty include experts in their respective fields who want to help you grow in your faith while you earn your degree.

Meet the entire department
Contact Information

School of Business

Riley Hall, R1315
3003 Snelling Avenue North
St. Paul, MN 55113

Become a Student


Visit Campus


Contact Us