Media Production - Content… | University of Northwestern, St. Paul
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Department of Communication
Media Production - Content Creation & Journalism
Media students collaborating on project
Department of Communication

Media Production - Content Creation & Journalism

  • Bachelor of Science
  • Undergraduate

125 credits

required for program

Minor Available

125 credits

125 credits

required for program

Minor Available

You’ll learn from experienced Christian professors to develop a critical understanding of media production and its relationship to faith in today's world. The Content Creation & Journalism track is designed to develop your skills in audio and video production, media writing, programming, and management. You’ll be prepared to work in radio, television, film, and other careers in electronic media or go on to graduate study.

Why study media production at Northwestern?

Our small classes allow Northwestern faculty members to guide and mentor you towards a track that will best fit your unique strengths, while growing in faith and seeing God’s gifts flourish within you. With campus so close to downtown Minneapolis and St. Paul, students can take advantage of opportunities in Minnesota’s thriving business and media production industries.

Northwestern media production alumni have found careers as anchors at TV news stations, managing or hosting programs at many radio stations around the country, investigative reporting, and magazine editing.

If you enjoy working with technology and editing audio or film recordings sounds fascinating to you, or filming a sermon in a Christian environment would empower you to spread the gospel to others, and are interested in a career in various media platforms, this might be the right degree for you.

What will I learn?

You will gain an appreciation for technology and develop strong written and verbal communication skills.

Careers in media production

There are a variety of career and academic pathways that begin with a degree in media production.

What types of work are related to this degree?

  • Programming and production
  • Television news casting
  • Directing
  • Media advertising and sales
  • Advertising production
  • Reporting
  • Public Relations
  • Producing and Editing
  • Promotions
  • Audience analysis
  • Audio, video, or television production support
  • Speech and copywriting
  • News Videography

Who employs people with this degree?

  • Internet-based companies
  • Companies specializing in webcasting services and technology
  • Nonprofits
  • Corporations
  • Public relations firms
  • Media outlets
  • Major networks
  • Web application companies
  • Government and corporations
  • Freelance or private video production companies or videographers
  • Universities and colleges
View Career Guide

of media production graduates found employment

UNW Examiner

is a newspaper produced by students on campus


people attended the Five16 Film Festival hosted by Northwestern students

Preparing for a Career

College graduation rates continue to increase each year making competition for jobs even greater. Set yourself apart from the crowd with the following strategies for getting started, networking, and gaining experience.

Strategies for success:

  • Internships are crucial for breaking into the field of electronic media and broadcasting. Complete as many internships as you can during college.
  • Develop excellent technical and computer skills, especially internet proficiency and knowledge.
  • Consider shadowing or informational interviewing as a means through which to gain information, develop contacts, build mentoring relationships, and gain entry into a competitive field.
  • Be willing to start at the bottom doing entry level tasks before moving up to larger markets or organizations.
  • Understand that geographic flexibility and a willingness to relocate are important in finding job opportunities.
  • Study all aspects of the industry and stay up-to-date through continuing education or training.
  • When conducting your job or internship search, consider searching for keywords such as software you are well-versed in (i.e. Final Cut Pro). This will produce positions you may not have thought to search for but will give you valuable experience.
  • Consider gaining experience in a corporation or non-profit. Many companies use media of all types to communicate internally and externally.

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